More Engagement – Better Rankings
There are a whole list of benefits for creating content that engages your audience. You build relationships through interacting. Your links are shared more often through social media. People comment on your blog posts. Your follow-base will stay on your site longer. And above all, Google will start to rank you higher in the search engines; allowing you to expand to a larger audience. These are the most important, I feel. But what needs to take place for this to happen? I’m going to share with you a few tips that I find quite helpful!
Content Is King
Remember, without good content – your site will never go anywhere. You must start to develop and post new and informative information. Writing articles that answer questions and solve problems are key to your success. If you have solved someones problem or answered their exact question; chances are they will not only come back, but tell others about your site.
Good Titles Are Crucial!
Writing compelling titles are more crucial than you may think. Remember, these are the very first words a reader reads when visiting your latest post – if the headline isn’t enticing, they will just click the ‘back’ button in their browser and leave. It is also what a person reads when your link is floating around on social media - your title should be designed to get a reader to click the link; if you fail to do this, you could be missing out on a lot of traffic!
Easy To Comment And Share
We are now living in a society where everybody wants everything right this moment – no waiting. If you want a better chance at readers sharing your link – you must make sharing simple. Install a Plugin on your blog that makes it easy. Shareaholic is one example; there are many others. Nobody wants to take the time to highlight, copy, and paste the URL to their social media page. Though this is simple, a reader many may avoid sharing just because it takes an extra 3 seconds. Get a Plugin and increase your odds.
Call To Action
If you really want someone to share your link – ask them! Most readers will not even think about sharing content unless you remind them. Hint at it or ask politely, but don’t demand it.
Build Relationships With Your Readers
This is the most crucial tip I can give you. Imagine going to a very well-known site and you happened to leave a comment. You were notified that someone left a comment on yours, through e-mail. You go back to the site to check the comment and it was the actual site that commented on your comment and they thanked you for doing so! Is that friendly or what? What are the odds that you will head back to that site in the near future just because of this reason alone? My guess is pretty good. Relationships are very effective. If you show your reader that you care – they will visit and participate more often!
In A Nutshell
The reality is, if you want to have a long-lasting site that is ranked high in the search engines and have a large follow-base; you are going to have to put a little bit of elbow grease in to it. Think of the sites that are not doing this – if you want to stand out from your competition in your niche market, you will need to work a little harder and smarter. Food for thought. Hope this helps!
Brock is the current CEO of Worldline Marketing and owner of How to Sponsor. The company focuses on assisting average people earn a healthy income working from home. He enjoys traveling, hiking, and meeting new people.
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