Image via WikipediaA five point checklist for Christmas email campaigns
Now that summer has retreated into autumn, the focus of many email marketing departments turns to Christmas and the early part of next year.
There have been some interesting changes in the market over the last twelve months and during this key planning period it is important to take stock.
Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!
1. Make sure you know where your emails are going
Delivery rate is a bit of confusing metric. It’s more like how many cars left the starting grid in a race, rather than how many made it to the finishing line.
Delivery rate is the amount of emails the receiving ISP indicated....read more....
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