Web and social media analytics are important for anyone creating content online. Whether you’re an independent blogger, part of a network, or writing for a corporate blog, analytics and the metrics they offer are telling you something important about your content.
In a 30-minute live webinar on March 31st, 2011 we would like to help you learn about some of the insights you can gather from your blog posts and audience using our analytics service. Understanding what posts are engaging your audience by looking at social engagement events and scores is the first step. But finding what it is about those posts that’s catching people’s interest and identifying your own best practices is a key component to making every post a success.
PostRank Analytics is an intelligence service that presents off-site data and metrics about how your blog engages audiences on the social web. This data is presented to you within the context of the content of your unique RSS feed, benchmarking yourself against your own performance over time. What it can clarify for you are opportunities for self-improvement as a content creator because it’s all about you – the stories you tell and how those stories engage others.
There are many things to be considered when comparing posts that engage and those that don’t. Style, topics, the effect of networks and the influencers within them all play a role in generating engagement. Join us online for a brief guide to some of the ways you can begin to use analytics to optimize the performance of your posts, engage your audience and grow your influence through your blog and the content you create. Registration for this webinar is now open.
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