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Wednesday, September 14, 2011

Why Business Cards And QR Codes Are Important

Why Business Cards And QR Codes Are Important:


Some say that Business cards have gone the way of the dinosaur. I disagree. Much of my business comes from handing out business cards when I am at a show, the post office and just about anywhere. Places like Vista Print and Moo.com offer free business cards. But in all honesty, they are not really all that expensive. Spending $30 can make you hundreds in return.

The information you put on your cards is vital. You need your Company Name, your name, an email address and at least a website address. An address is not as vital as it once was but you can add that as well. Another thing that can be added to your business card is a QR code. It is a Quick Response code or 2d Bar Code. When scanned it acts like clicking a link on a web page.

QR codes can link to any website. Any cell phone with the app for reading QR codes can be taken directly to the link. It is a great thing for your business cards and thank you notes. I suggest creating one for your next set of business cards. Google's URL Shortening service makes it really easy to make one. Just go to http://goo.gl and put in the URL you want the link to go to. After you create the shortened URL copy it and paste it into your address bar and add ".qr" to the end of the address and hit enter. Use your snipping tool or save the image as a .png or .jpg and you are done.

I created this one that takes you directly to my Facebook fan page. It took me less than two minutes to create. So, create one for your next set of business cards. But don't stop there, put it on your thank you notes and your web pages, in your shop, even on a bumper sticker. You never know when someone might scan it.

If you have questions please let me know. I am also open to suggestions for new topics. Just leave a comment and I will reply as soon as I have a moment.

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